A Copyright 2009, Prentice-Hall, Inc. What is the business market, and how does it differ from the consumer market? What buying situations do

A Copyright 2009, Prentice-Hall, Inc. What is the business market, and how does it differ from the consumer market? What buying situations do organizational buyers face? Who participates in the business-to-business buying process, and how are buying decisions made? How can marketers build strong relationships with business customers? Copyright 2009, Prentice-Hall, Inc. What Is Organizational Buying?