Advertising and women’s buying behaviors, confidence, and factors influencing online purchasing

Buying behavior of women when it comes to online shopping. (websites, apps, etc.) What are the most important factors of decision making process to purchase the products (ads, repeated ads, product itself, product features, benefits, price, quality, shipping price, shipping speed, brand recognition, etc.) The importance of women’s portrayal in advertising and media. What effects have various ads and media (those portraying women) had on women, their buying behavior and confidence? The aspects/qualities women feel the most judged by others. (performance, beauty, facial expressions, teeth, body shape, intelligence level, etc..)

What are the most common factors to ruin women’s confidence or lower self-evaluation? Women’s confidence – Is there a general pattern of a woman’s confidence levels? – What is the most confident age group?/Is there one – What does a woman’s confidence depend on the most? – Etc.