Advertising Effectiveness

Select an advertising campaign you enjoyed and analyze it. Provide links so they can view the campaign. Create a 300–400-word response and state why the campaign attracted your attention. Be sure to include the answers to the following questions in your response:

  • Did it create a desire for the product advertised? Why?
  • What was the execution method used in the campaign? Was it an effective execution method or would another one have worked better?
  • How can a marketing manager measure the effectiveness of his or her advertising campaign?
  • What is integrated marketing communications and did the advertising campaign which you analyzed incorporate the elements of integrated marketing communications? Why or why not?