CINTAS CORPORATION (Topic to talk about: UNIFORMS & APPAREL)

COMPANY NAME: CINTAS CORPORATION (Topic to talk about: UNIFORMS AND APPAREL) Rubric for midterm paper Industry Analysis (Midterm) Industry size and Market share of competitors Strategic Group General Environment Analysis (e.g., Demographics, Economic, political/legal, sociocultural, technological, global and sustainable physical) Identifying Competitive Challenges in the industry Industry Environment Analysis (e.g., Five force and Complimentary force (if existed)) Financial Analysis: • Identify, calculate and discuss three key ratios (use figures) • 3-5 years for each ratio • Include industry median and three majors’ competitors for each ratio Communication Effectiveness: • Organization, clarity, conciseness • Effectiveness of Executive Summary, in text citations and references • Accuracy of wording, grammatical correctness • Effectiveness of tables, charts and other graphics • Following the professional report style Firm Analysis and strategy Suggestion (Final term) Current Mission and/or Vision of the firm Organization structure of the firm Discuss what resources, capabilities, core competencies and sustainable competitive advantage are for the firm: • Include a table shows tangible/intangible/human resources • Include the table of apprising resources and capabilities • Identify core competencies and sustainable competitive advantage based on the four criteria • Conduct Value Chain Analysis Explain the current strategy of the firm • Identify Business-Level Strategy • Identify Corporate-level Strategy What business-level strategies should the firm pursue over the next five years and why? Suggest two main strategies and pick one as the selected one Justify why you select that strategy and Suggests tactics that helps the firm to apply that strategy Communication Effectiveness: • Organization, clarity, conciseness • Referencing (style and adequacy) • Effectiveness of Executive Summary • Accuracy of wording, grammatical correctness • Effectiveness of tables, charts and other graphics • Following the professional report style