Description (Service Differentiation) Find a product or service that is in direct competition (I,e, Nike vs. Adidas vs. Reebox) with another product in the same industry, and explain how they compete on product/service features, pricing, and marketing (ads, promotions, etc.). Which one do you prefer and why? This is a blog post so should use a tone that in more conversational. You should use images and videos to engage your audience. Consider a catchy title to get the reader to want to find more.