You will communicate your company’s product features and benefits to your target market. Expand on the objectives of your communication plan in consideration of your creative pieces. Write out your communication objectives, also known as a creative brief. The creative brief acts as the map of the communications strategy for the marketing plan. It asks and answers the main question: What is your customer’s reason to believe in your product? Find out more here: https://www.adcracker.com/brief/Sample_Creative_Brief.htm The creative brief should define the following: What is going on in the market? Provide an overview of the company and the marketplace.
What are you going to do? What is the objective of your communications plan? Who? Who is the target market? Say what? What is the most important message you need to send to your target market? Why believe? What is your target market’s reason to believe in the product, and why?Do it! Think about your differentiators using the 4 Ps of marketing—product, place, price, and promotion. Develop 1 slogan or tagline to help capture the target market’s attention that can be used in the social media and direct marketing campaigns