critically analyse a current marketing issue

Description You are required to critically analyse a current marketing issue with regards to sustainability and propose a workable solution that involves combined effort from consumers, businesses and others (e.g. government, NGO, etc.). For example, you could look at the ‘single-use plastic’ issue; overconsumption (e.g. tech or clothing); food waste; water use/charges; etc. You are required to utilise papers and topics discussed throughout the first half of the module to underpin your report and include any relevant academic and professional research papers or reports. Word count excludes bibliography and appendices