Digital Social Channels

You are a consultant hired by DSC at the time of the case to advise on DSC’s (digital) marketing. Write a report addressing the following: * Why has DSC been successful so far? * What key digital marketing techniques and channels do you recommend for DSC?

* What competitive response would you expect from P&G/Gillette? * How should DSC measure the success of their (digital) marketing activity? include 9 references