Explain the elements of the marketing concept and processes, and their relation to the costs and benefits of its marketingorientation.

Task 3 For a selected organisation

 Explain the elements of the marketing concept and processes, and their relation to the costs and benefits of its marketingorientation.  Propose segmentation, targeting and positioning criteria for its products and/or services in response to existing marketing problems/issues. (For example: how would 2 major retail organisations such as Tesco or Marks and Spencer respond to their current problems?)

 Differentiate between the marketing mix and the extended marketing mix, and explain the role of the marketing mix in sustaining competitiveadvantage.