Find an example of bundle pricing at each store and describe what you found (product, price, etc.). Be specific about the pricing differences between the bundled and the unbundled goods in each store. Explain why you think each store has bundled these goods.
: Compare the toothpaste offering at WM to Sam’s. Be specific about brand, size, price, etc. What’s different? What do you call the pricing strategies each store is using?
: If you had to label each of these stores as practicing either “transaction based marketing” or “relationship marketing”, which would you label as which? Support your answer citing three examples of the differences between Sam’s and Wal-Mart.