Identify the value chain relationships that exist for L’Oreal.Consider whether there are cross-business opportunities for (a) transferring competitively valuable resources, expertise, technological know-how and other capabilities, (b) cost sharing where value chain activities can be combined, and (c) leveraging the use of a well-respected brand name. See list of L’Oreal diversification on p. 186 (page may be different for on-line text).
Make sure to answer EACH part of the question. Research the topic and provide YOUR interpretation. I encourage research from valid sources (not only the text). You MUST also relate the textbook chapter readings to the topic being discussed (through citations). Discussions must be formatted in APA (citations and reference page).
At minimum 2 references must