Jim Par is the marketing manager of BigBang Sdn Bhd, a manufacturer of labelling machines. He supervises a team of 10 marketing executives who market…

Jim Par is the marketing manager of BigBang Sdn Bhd, a manufacturer of labelling machines. He supervises a team of 10 marketing executives who market the product in different regions of the country. Recently, after an internal review of the department’s performance, Jim has identified several problems in his department. Some of the staff members come late to work, and their marketing reports are usually submitted late or poorly written. Absenteeism is a serios issue and the interactions of some executives with clients caused the company to have a bad reputation in the industry. With reference to the Reinforcement Theory or motivation, suggest strategies which Jim Par can implement to improve the performance of his staff.