Key principles of revenue management and its applications to the Airline industry. Budget management and maintaining statistical and financial records

The report should include two separate parts, each of them to be around 500 words.

1. Maximise revenue and profit, development and implementation of effective inventory and pricing based on future demand forecasts and current trends.

2. Calculate and explain profitability, liquidity, efficiency, financing and investor ratios. Base on British Airways performance for year ending 31st December 2017