Your company Colesworths manufactures gym and personal fitness equipment which is sold to numerous retail chains and individual stores. A new competitor has entered the market and is taking away some of your company’s market share. As there is no discernible difference in quality or price of your products compared to your competitor’s products, higher management believe it is a customer service issue. They have asked you to complete a report detailing how these customers can be won back.
Include the following in your report:
1. With reference to the Colesworth scenario, identify one (1) need of their customers for EACH expectation of: