Marketing Research

You have been hired by a firm making bar soap. They want to determine the market for soap made organically from natural ingredients. You have been asked to give a presentation based on your research. Your PowerPoint presentation should address the following:

  • What is meant by marketing research?
  • What are the stages in the marketing research process? Explain briefly.
  • What is the marketing research method you would use to conduct marketing research for this soap? Why would you choose this method?
  • How would you use marketing research to make recommendations on marketing the soap?

Submit your answer in a Microsoft PowerPoint presentation. Your presentation should consist of eight to nine slides. Place additional information in the notes section of the PowerPoint presentation. Your PowerPoint should include your references on the last page in APA format and in-text citations should also be used.

Name your document: SU_MKT2010_W2_A2_LastName_FirstInitial.ppt. Use APA guidelines for your submission.