Motivations for and outcomes of participating

Motivations for and outcomes of participating in research online communities 

Juyoung Bang Hyundai Motor Company, South Korea Seounmi Youn and James Rowean Emerson College, USA Michael Jennings and Manila Austin

 

A review summery of the article 1. background and introduction of the article 2. conceptual theories used in the article 3. research design used in the article 4. strength and weaknesses of the article 5. main conclusion and contribution to marketing literature and practice 6. limitation and future research direction 7. criticism / comments/ suggestions about the article 8. takeaways from the article