Submit a discussion of the operationalization of a business opportunity (Section II), specifically the business product, service, or other idea from your business plan in the Marketing and Strategy course. For additional details, please refer to the Final Project Guidelines and Rubric document and the Milestone Two Guidelines and Rubric document.
This is a 10 page paper continuing with the subject of Under Armour.
Follow the rubric requirements (attached).
Use the Critical Elements as headings.
Sources must be cited with APA format.
Plagiarism is unacceptable. Must be less than 20% copied from source.