OXO Gets a Grip on New Markets (No Recession at OXO)

. Business Week, October 5, 2009. Deadline: 11:55 p.m., July 16. Please be sure to follow the ‘Guidelines’ presented under ‘Discussion Assignments’ in the syllabus for providing your answers to the following questions. Your task: From the information given in the article, identify and list (separately) as many strategies as possible which, you believe, the company is formulating or implementing. Response Format: For each strategy, (a) first, cite a specific example/action executed by the company as mentioned in the article, then label or name the strategy (jargon) meant by the action; and (b) define all the strategies identified in part (a). For part (a), you should list the action+strategy combination and not use a paragraph format.