Patricia owns a small real estate business. A week ago, she showed an apartment to a couple who just moved into the city. The couple stated that they could afford the apartment. Patricia showed them another apartment, which was more expensive. However, it was fully furnished. Patricia claimed that the couple could be getting more value for the second apartment even though they might have to pay a larger amount of money. The couple eventually ended up purchasing the furnished apartment. Which type of business model did Patricia follow in this example?