Presentation: Marketing Channel Analysis

Read carefully and thoroughly. For this discussion talk about purchasing shoes online from DSW. Using the product you chose for your discussion, analyze in detail how the product is sold through different channels. Although all products may not sell through all channels, ensure that you consider in-store, direct mail, email, social media, word of mouth, and online marketing channels for the product. Using the Marketing Channel Analysis PowerPoint Template provided for this assignment, create a short presentation that demonstrates the use of these channels for this product by the company. Your first slide should describe the company’s marketing strategy. You should have one slide for each marketing channel discussed. A minimum of three channels should be discussed. To complete this assignment, review the Marketing Channels Analysis Template and the Marketing Channel Analysis Presentation Guidelines and Rubric document.