Project for the Maybelline products 1. ABC Model – Hierarchy of Effects 2. Methods of decision making:Compensatory vs.

Project for the Maybelline products

1.   ABC Model – Hierarchy of Effects

2. Methods of decision making:Compensatory vs. Non-compensatory, Experiential or Behavioral InfluencePerspective, Extended or Limited Problem Solving, Variety Seeking, Risk-taking,Loyalty, Habitual, Symbolic.