Psychological/Emotional Influencers in advertising

1. Introduction 2. statement of the problem: The potential benfetes of using emotional advertising methodes in marketing products. 3. purpose of the study: discovering new elements to emotional advertising 4. gaps in research 5. research questions 6. hypothesis development 7. research methodology: Case studies, Advances in advertising research (Vol.2) 8. reasearch model 9. instrument development 10. sample size 11. data collection and data analysis