Strategy Mapping

Explain the process of strategy mapping and how it relates to performance management and establishing value propositions. Use the Glacier Inn case study presented in Armitage and Scholey (2009) to serve as an example for integrating these ideas. Alternatively, you can use the Hazard Action Zone case study presented in Murby and Gold (2005) if you’d prefer. BE SPECIFIC THROUGHOUT THE PAPER. Generalities will be rejected. Armitage, H., & Scholey, C. (2006). Using strategy maps to drive performance. Society of Mgt. Accountants of Canada. Retrieved from Murby, L., & Gould, S. (2005). Effective performance management with the balanced scorecard: Technical report. Chartered Institute of Management Accountants. Retrieved from: The essay must include the following: INTRODUCTION: In this part of the essay, you must introduce the topic and provide a very brief overview of the key points you plan to make in the paper. ANALYSIS: In this section you will present several arguments in favor of your thesis statement. Discuss how either Glacier Inn or Hazard Action Zone effectively used strategic mapping (or how they failed to do so). CONCLUSION: Wrap up your argument with a clear and cogent synopsis of your findings. Convince your reader as to your position. Additional Instructions: THE PAPER AND LANGUAGE MUST FLOW AND BE EASILY READABLE IN AMERICAN ENGLISH. Two spaces shall be used after each full stop (period). You must include a list of references. APA formatting is required. There must be at least three (3) reputable sources cited and referenced in the paper. All work must be written in your own words; do not paste sections of text into the essay.