The New Customer Path

 Read chapter 5 the new customer path from “Marketing 4.0: Moving from traditional to digital ISBN: 9781119341208 Then discussion the content all below. • discussion of 3 key new learning points from the learning activities (Text & Lynda Videos). • discussion of importance of each of these key points in a typical traditional to Digital marketing environment. • At least 1 supportive citation and Reference item per Initial Discussion • Include headings and subheadings