U67

Note:

I need complete 3-5 pages paper on the following assignment. HALF PAGE LENGTH IS NOT ACCEPTED. Must address the all steps properly.  Must include 5 credible references cited in APA.  Must provide 100% original work.

DO NOT PROVIDE THE PREVIOUSLY USED WORK.

DO NOT WRITE QUESTIONS IN ANSWER!

Assignment:

This week you will continue your comprehensive marketing plan researching the SAME Company that you researched in Unit I. (My company name is Starbucks). In this assignment you will address the following in a complete 3-5 pages paper:

  • A.      Promotion: This section will provide a comprehensive look at the promotional strategies of your organization. Begin with a look at the promotional objectives or themes used by your company. From there, review the promotional mix, this should include a preliminary discussion of the importance of IMC to your company. Promotion methods such as personal selling mass selling (advertising and publicity) and sales promotion should all be addressed in detail. 
  • B.      Competitive Advantage (WITH RESPECT TO PROMOTION): Competitive advantage is an important goal of every company, so address whether your company has a competitive advantage WITH RESPECT TO PROMOTION. The idea is to discuss whether your company has a competitive advantage with respect to how they promote their products. Again, this section should only discuss whether your company has a competitive advantage with respect to promotion (product, price and place are discussed in other sections). Once you have stated your position, remember to include your rationale. 
  • C.      Pricing: This section will provide a comprehensive look at the pricing strategies of your organization. Begin with a look at the overall pricing objectives used by your company. This might include profit orientation, sales orientation, or status quo orientation. From there, review the pricing policies and include a look at the flexibility of the pricing structure, prices over the product life cycle, and discounts or allowances. Review Chapter 16 in the textbook for a complete understanding of how companies utilize pricing strategies.
  • D.      Competitive Advantage (WITH RESPECT TO PRICING): Does your company have a competitive advantage WITH RESPECT TO PRICING? The idea is to discuss whether your company has a competitive advantage with respect to how they price their products? Again, this section should only discuss whether your company has a competitive advantage with respect to price (product, promotion and place are discussed in other sections). Once you have stated your position, remember to include your rationale.

In your paper, must include 5 credible sources cited in APA.